At the end of 2013, the global tablet market appeared to reach 285 million units and 75 millions of it in the United States. According to the Pew Research, it is projected more than 64 percent of Americans between 12 to 64 years of age will own a tablet at the end of 2014, a remarkable increase from just 20 percent in 2011. According to the research firm IDC, tablets market appears to be slowing down. They see the latest quarter of 2014 (March to June), sales were 1.5 percent lower than the previous quarter. Some see the slowdown caused by ever increasing larger screen smartphones. Others see life of tablets being longer than previously expected and that in itself is causing the slowdown. Commercial use of tablets is still very minimal. Many believe that tablets are entering into a new phase.
Apple and Samsung are the two unquestionable leaders of selling tablets in the world. Amazon, China’s Lenovo, Taiwan based Asus and Acer are following the two leaders far behind. Apple who popularized the tablet with its iPad claims more than 27 percent of the global tablet market while South Korea based Samsung Electronics occupying more than 17 percent.